For over 100 years, Oriental Trading Company has been a leader in value-priced party supplies, arts and crafts, toys and novelties, school supplies, educational games, and more. What started as a small novelty shop in 1932 has grown into one of the nation’s largest direct retailers and e-commerce websites, serving millions of customers worldwide.

At Oriental Trading Company, our goal is to help every family celebrate life’s special moments. We believe celebrations big and small are important, and we take pride in being your one-stop shop for all your party and craft needs.

Our History

Oriental Trading Company was founded in 1932 by Harry Watanabe in Omaha, Nebraska. As a Japanese immigrant, Harry brought an eclectic mix of novelties and decorations from the Far East to America’s heartland. He opened a small brick-and-mortar shop selling imported goods, Japanese decorations, paper lanterns, and novelties.

The shop was originally named “Japan Novelty Company” and was located in Omaha’s Old Market district. In the 1950s, the company changed its name to “Oriental Trading Company” which better reflected the diverse Asian imports.

For decades, Oriental Trading Company operated as a local novelty shop and one of Omaha’s unique hidden gems. Customers visited the store to find fun and unusual products they couldn’t find anywhere else. Oriental Trading Company gained a loyal following of local teachers, party planners, crafters, and anyone looking to add some extra fun to an event or project.

In the 1980s, Oriental Trading Company began exhibiting at trade shows across the country to showcase products to retail buyers. This proved very successful, and the company started wholesaling products to other retailers in addition to direct retail sales.

The next major breakthrough came in the 1990s with the rise of e-commerce. Oriental Trading Company launched its website and started selling products online. The website opened up the novelty treasure trove to a national customer base for the first time. Sales grew rapidly as customers across the US discovered the magic of Oriental Trading Company delivered right to their doorstep.

Over the decades, Oriental Trading Company has grown tremendously while remaining family-owned and operated. But we’ve never forgotten our roots as a beloved mom-and-pop shop in Omaha. Our Headquarters is still located steps away from the original Old Market location. We take pride in providing personalized customer service and going the extra mile for each customer.

Today Oriental Trading Company offers over 40,000 products across party supplies, arts and crafts, school supplies, toys and novelties, and more. Although our selection has grown, we still handpick each and every item to uphold our standards of quality, value, and fun!

Our Values

Everything we do at Oriental Trading Company comes back to our core values:

Care More: We care more about our customers, our team, our products, and our communities. This caring spirit is infused into all that we do.

Create Smiles: Our goal is to help create smiles by making the celebrations, crafts, and connections in your life more fun and memorable. We want to inspire people to spread joy.

Innovate Fun: We embrace innovation and creativity to find new ways to surprise and delight our customers. But we never take ourselves too seriously in the process.

Deliver AWESOME: We strive to provide outstanding service and go the extra mile to exceed expectations. Our customers deserve nothing short of awesome!

Value Every One: We value diversity and treat all people with dignity and respect. We believe in the power of inclusiveness and teamwork.

These values shape our corporate culture and guide how we do business. They represent what makes Oriental Trading Company special after all these years.

Our Customers

Our customers are at the heart of everything we do. Serving them is our passion and purpose.

Our customers span all ages, backgrounds, and interests, but they share some common traits:

No matter the occasion, we provide fun solutions to spark smiles for all ages. We love being part of the celebrations and memories our customers hold dear.

Our Products

With over 40,000 products, Oriental Trading Company truly offers something for everyone under the sun! Some of our top categories include:

Party Supplies

Planning a successful party is a craft unto itself, and we’re here to make it easy. We offer party supplies for every theme and age group, whether it’s a kid’s birthday bash, elegant wedding, office holiday party, or outdoor BBQ. Choose from party decorations, tableware, favors, piñatas, balloons, invitations, costumes, and more! Mix-and-match or find coordinated themed party packs.

Arts & Crafts

Get creative with arts and crafts supplies for all ages and skill levels. Our enormous selection includes craft kits, sewing and jewelry supplies, paints, paper crafts, candles and soap making, origami, beads, knitting, needle arts, and everything to inspire crafters. We scour the world for unique crafts they’ll fall in love with.

School & Educational Supplies

Teachers and parents rely on us for fun and educational school supplies that make learning engaging. We carry teaching tools, stickers, incentives, classroom decorations, arts and crafts, games, and much more. Many items support STEM education. We love helping teachers create an inspiring classroom environment on a budget.

Toys & Novelties

At Oriental Trading Company, find nostalgic old-fashioned toys as well as the hottest new novelty toys and prizes kids adore. Discover squishy toys, light up toys, bouncy balls, finger puppets, figurines, stuffed animals, puzzles, bubbles, and much more. For parties and classrooms, you can’t beat our huge selection of fun toys under $5.


Every holiday and season offers a chance to celebrate and showcase your spirit! Oriental Trading Company has decor and supplies for seasonal celebrations big and small. Choose from Halloween, Christmas, Hanukkah, New Years, Easter, Valentine’s Day, St. Patrick’s Day, Patriotic, and so much more.

In addition to our main product categories, you’ll discover unique finds every time you browse. Many items make perfect gifts and stocking stuffers. Discover bargains in our sales and clearance. Or look for products made in America for high quality. Our merchandising team travels to trade shows across the globe to handpick products we think customers will love. You never know what treasures you’ll uncover!

Our Commitment to Customers

Providing excellent customer service is fundamental to who we are. We strive to make every step of your experience positive, from browsing our website to contacting our Customer Service team to receiving your packages. Our commitments include:

Our customer service team is available every step of the way via phone, email, online chat, and social media. We welcome your questions, comments, and feedback. Please reach out to us at any time!

Our Community

Community involvement and giving back are part of Oriental Trading Company’s DNA. Since our early days, we have supported local schools, churches, scouting organizations, shelters, and other community groups.

We offer volume discounts, fundraising opportunities, and donations to help nonprofits, schools, and churches. One way we assist educational organizations is through our Classroom Cash program. Teachers can sign up to earn reward points redeemable for free supplies for their classroom.

Oriental Trading Company also has a long history of partnering with Children’s Miracle Network Hospitals. A portion of sales proceeds are donated to help sick and injured children in local communities.

Employees are encouraged to give back through volunteering and charitable initiatives. Our Oriental Trading Cares employee involvement program organizes volunteering events throughout the year to causes nominated by employees. We are also proud corporate sponsors of the College World Series held annually in our hometown of Omaha.

Our Future

For over 90 years, Oriental Trading Company has adapted and grown while staying true to our roots. As we look to the future, we will continue to evolve to best serve our customers and spread joy to new generations.

Some priorities as we continue to innovate include:

While the years continue to bring exciting changes, our commitment to spreading joy and making celebrations fun never wavers. We can’t wait to be part of the next 100 years of celebrations with you!

Contact Oriental Trading Company

Thank you for taking the time to learn more about Oriental Trading Company. Please reach out if you have any other questions for our team:

Oriental Trading Company 5455 S. 90th Street
Omaha, NE 68127

Phone: 1-800-875-8480


We look forward to helping you create smiles for many years to come!